Insights that help businesses make better decisions.

Many entrepreneurs spend years in business without achieving the recognition, impact, or profit they expect. The “recipe” for success can be complex—but it is achievable. In this feature, physiotherapist Simos Peyiotis (@peyiotis_physiotherapy) shares the key principles of the physiotherapy profession that, if applied broadly, can set any service business on a successful path. Watch the…

With 25 years in private education, institute founder Chrysanthos Savvidis (@chrysanthossavvidesa) has guided thousands of students and represents 25+ universities abroad. His experience as an educator and entrepreneur makes his advice especially valuable for anyone aiming to achieve professional goals in education. Thank you to @savvinstitute for the collaboration. Watch the Video Watch the full…

When the product you sell is your knowledge and experience, results and benefits are not immediately visible to the client. That makes the entrepreneur’s job harder. Psychology is a profession where success depends almost entirely on the person rather than a physical product. In this feature, psychologist Ioulia Maimari shares practical advice that can help…

In this feature, salon owner Antonia Nikodimou (@antonia_the_art_of_hair) shares practical guidance for hairdressers who want to build a successful business. With deep knowledge, experience and passion for her craft, she offers clear, actionable advice. Watch the Video Watch the full conversation and practical tips below. About Our Guest Antonia is the owner of “Antonia the…

In this month’s video, attorney Leonidas Neophytou (@leonidas_neophytou_llc) shares the principles that guided him from employee to law-firm owner and to lasting professional success. About Our Guest Leonidas Neophytou is an accomplished lawyer, a consummate professional, and a trusted collaborator. After several years working as an employee, he decided to start his own practice, took…